
ABOUT ME
ABOUT ME
I want to empower organisations to thrive and excel by delivering superior user experiences that not only resonate deeply with their customers but also drive substantial value creation.
My journey
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In my Information Science bachelor's program, I delved into vast data landscapes, honed information technology skills, and cultivated critical thinking to tackle complex information challenges effectively.
Skills: Information retrieval, Data analysis, Database management, Information architecture, Research methodology, Information literacy, Critical thinking
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I immersed myself in advanced data analysis, strategic information systems planning, and cutting-edge knowledge management techniques, preparing for impactful roles in the digital era.
Skills: Advanced data analysis, strategic information systems planning, knowledge management techniques, data modeling and visualization, information governance, decision support systems, enterprise resource planning (ERP), business intelligence applications
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In my knowledge management role at Media Innovation Labs I was on the Amago Project — I pioneered a process to transform information into scientific insights, with due validation and consequent credibility. I worked with professionals from the scientific comunty.
Skills: Information organization, data analysis, research methodology, knowledge dissemination, collaboration, problem-solving, communication, project management.
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Concluded the last stage of my education in the English language attaining an avanced level of English language proficiency, indicating mastery in reading, writing, speaking, and listening.
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Completed a UX/UI Design Course, acquiring expertise in design systems, rapid prototyping, and digital design principles.
Skills: Design Systems, Rapid Prototyping, Communication, Presentations, Presentation Skills, Design Tools, Digital Design, User Research, Written Communication.
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Sep 2018 - Mar 2019 — Trainee Product Designer
Gained foundational experience and provided support across various product teams during early career development.
- Shadowed and learned from professionals at all levels.
- Supported various products and explored different areas such as Production, Catalogue, Customer Service, and Logistics.
- Became familiar with the design process and wrote articles on it.
- Contributed to Design Systems as a guild member.
Skills: Design Tools, Organisation, Digital Design, Communication, Collaboration, Presentations.
Mar 2019 - Mar 2021 — Junior Product Designer
- Responsible for the Customer Service App product.
- Conducted field research and created an Insights Hub for user feedback.
- Collaborated as a Design System Guild member, learning about scalability and flexibility.
Skills: User Experience (UX), Insights Analysis, Information Architecture, Prototyping, Collaboration, Presentation Skills.
Mar 2021 - Mar 2023 — Product Designer
- Took on more responsibilities, including the Fraud Case Manager product.
- Learned stakeholder management and advocacy for better UX.
- Designed a process for generating insights and user feedback more frequently.
- Optimised product documentation for the Vertical (Customer Engagement).
Skills: Design Systems, Prototyping, Communication, Presentations, Design Tools, User Research, Written Communication.
Mar 2023 - Fev 2024 — Senior Product Designer
- Welcomed a junior member and mentored them while navigating collaboration.
- Analysed the current state and created norms for optimal delivery.
- Added SALESFORCE to my portfolio and led the collaboration on defining patterns for affordance.
- Led strategic projects like "Conceptualising Notifications" and "Partners' Onboarding."
Skills: Significantly improved communication, influencing, and organisational skills awareness, Mentoring, In-depth research, Strategic visions
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As part of the Design team, I work across Twinkl’s portfolio of digital products — we create and evolve tools for teachers, parents, and children. My contributions include:
End-to-end product design for Curriculum Architect, a tool that enables teachers to plan their academic year by topics and classes, aligned with government objectives.
Onboarding framework: designed modular, adaptable onboarding foundations applied across multiple products.
Experience visioning: helped drive the definition of the end-to-end user experience for the Twinkl website, representing design in cross-functional strategy discussions.
Design system foundations: collaborated on a multi-brand design system adaptable across Twinkl’s portfolio, ensuring scalability and consistency.
Product foundations: defined the initial strategy and design direction for Twinkl Learner Management System and Learn and Go — working with PMs, engineers, and stakeholders to set key outcomes, user journeys, and features, then enabling junior designers to carry the work forward.
Strategic design planning: consistently approach projects by breaking ambitious “blue-sky” visions into feasible, incremental steps — ensuring each iteration delivers user value while evolving the visual design in a nuanced, non-disruptive way that supports adoption.
Collaboration: work closely with Product Managers, Engineers, UX Researchers, and fellow designers to deliver cohesive, feasible solutions.
Leadership & mentorship: mentor junior designers on best practices, particularly around the design system and onboarding framework, sharing knowledge and driving alignment across the team.
Accessibility & inclusivity: apply accessibility principles and inclusive design practices to ensure products are usable and effective for diverse audiences.

What I bring to the table
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Iterative value delivery
I know how to deliver value continuously without loosing sight of the strategic direction. I know how and when to integrate a influencing skills and facilitation skills towards having a team alined under the same North Star
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Strong visual skills
Passionate about aesthetics, I’m always dedicated to crafting seamsless digital experiences that resonate with the users. I’m a master at finding the right balance between form and function.
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Good communication
I am a natural communicator and I take pride in being a well articulated speaker. I am good at conveying complex ideas simply and clearly, fostering productive dialogue and drive ideas forward efficiently.
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Strategic mindset
With a strategic mindset, I navigate projects with foresight, identifying opportunities and challenges to drive informed decision-making. My ability to envision long-term goals facilitates effective planning and execution for success.
Conceptualisation
Ability to lead the design process E2E
Breaking complex problems to requirements
Storytelling
Workshop facilitation
Agile methodologies
Experience w/ multidisciplinary teams
Stakeholder management
Data driven decisions
Research
User testing
Design systems
Prototyping
Best practises advocacy
Oriented to systems & scalability

I am an enthusiastic scuba diver, in love with the ocean and exploring its wonders.
MORE ABOUT ME
Pro-active
Fast and eager learner
Fan of multicultural environments
Team player
Like making work fun
Creative
I am big fan of cinema and series. I’m a big The Office nerd & love good comedy.
Empathetic
Committed
A dreamer with feet on the ground
Articulate and clear communicator´
I am dying to go to Seoul. For the vibrant environment and the superb food!
Curious & open-minded