ABOUT ME

ABOUT ME

I want to empower organisations to thrive and excel by delivering superior user experiences that not only resonate deeply with their customers but also drive substantial value creation.

My journey

  • In my Information Science bachelor's program, I delved into vast data landscapes, honed information technology skills, and cultivated critical thinking to tackle complex information challenges effectively.

    Skills: Information retrieval, Data analysis, Database management, Information architecture, Research methodology, Information literacy, Critical thinking

  • I immersed myself in advanced data analysis, strategic information systems planning, and cutting-edge knowledge management techniques, preparing for impactful roles in the digital era.

    Skills: Advanced data analysis, strategic information systems planning, knowledge management techniques, data modeling and visualization, information governance, decision support systems, enterprise resource planning (ERP), business intelligence applications

  • In my knowledge management role at Media Innovation Labs I was on the Amago Project — I pioneered a process to transform information into scientific insights, with due validation and consequent credibility. I worked with professionals from the scientific comunty.

    Skills: Information organization, data analysis, research methodology, knowledge dissemination, collaboration, problem-solving, communication, project management.

  • Concluded the last stage of my education in the English language attaining an avanced level of English language proficiency, indicating mastery in reading, writing, speaking, and listening.

  • Completed a UX/UI Design Course, acquiring expertise in design systems, rapid prototyping, and digital design principles.

    Skills: Design Systems, Rapid Prototyping, Communication, Presentations, Presentation Skills, Design Tools, Digital Design, User Research, Written Communication.

  • Sep 2018 - Mar 2019 — Trainee Product Designer

    Gained foundational experience and provided support across various product teams during early career development.

    - Shadowed and learned from professionals at all levels.

    - Supported various products and explored different areas such as Production, Catalogue, Customer Service, and Logistics.

    - Became familiar with the design process and wrote articles on it.

    - Contributed to Design Systems as a guild member.

    Skills: Design Tools, Organisation, Digital Design, Communication, Collaboration, Presentations.

    Mar 2019 - Mar 2021 — Junior Product Designer

    - Responsible for the Customer Service App product.

    - Conducted field research and created an Insights Hub for user feedback.

    - Collaborated as a Design System Guild member, learning about scalability and flexibility.

    Skills: User Experience (UX), Insights Analysis, Information Architecture, Prototyping, Collaboration, Presentation Skills.

    Mar 2021 - Mar 2023 — Product Designer

    - Took on more responsibilities, including the Fraud Case Manager product.

    - Learned stakeholder management and advocacy for better UX.

    - Designed a process for generating insights and user feedback more frequently.

    - Optimised product documentation for the Vertical (Customer Engagement).

    Skills: Design Systems, Prototyping, Communication, Presentations, Design Tools, User Research, Written Communication.

    Mar 2023 - Fev 2024 — Senior Product Designer

    - Welcomed a junior member and mentored them while navigating collaboration.

    - Analysed the current state and created norms for optimal delivery.

    - Added SALESFORCE to my portfolio and led the collaboration on defining patterns for affordance.

    - Led strategic projects like "Conceptualising Notifications" and "Partners' Onboarding."

    Skills: Significantly improved communication, influencing, and organisational skills awareness, Mentoring, In-depth research, Strategic visions

  • As part of the Design team, I work across Twinkl’s portfolio of digital products — we create and evolve tools for teachers, parents, and children. My contributions include:

    • End-to-end product design for Curriculum Architect, a tool that enables teachers to plan their academic year by topics and classes, aligned with government objectives.

    • Onboarding framework: designed modular, adaptable onboarding foundations applied across multiple products.

    • Experience visioning: helped drive the definition of the end-to-end user experience for the Twinkl website, representing design in cross-functional strategy discussions.

    • Design system foundations: collaborated on a multi-brand design system adaptable across Twinkl’s portfolio, ensuring scalability and consistency.

    • Product foundations: defined the initial strategy and design direction for Twinkl Learner Management System and Learn and Go — working with PMs, engineers, and stakeholders to set key outcomes, user journeys, and features, then enabling junior designers to carry the work forward.

    • Strategic design planning: consistently approach projects by breaking ambitious “blue-sky” visions into feasible, incremental steps — ensuring each iteration delivers user value while evolving the visual design in a nuanced, non-disruptive way that supports adoption.

    • Collaboration: work closely with Product Managers, Engineers, UX Researchers, and fellow designers to deliver cohesive, feasible solutions.

    • Leadership & mentorship: mentor junior designers on best practices, particularly around the design system and onboarding framework, sharing knowledge and driving alignment across the team.

    • Accessibility & inclusivity: apply accessibility principles and inclusive design practices to ensure products are usable and effective for diverse audiences.

What I bring to the table

  • Iterative value delivery

    I know how to deliver value continuously without loosing sight of the strategic direction. I know how and when to integrate a influencing skills and facilitation skills towards having a team alined under the same North Star

  • Strong visual skills

    Passionate about aesthetics, I’m always dedicated to crafting seamsless digital experiences that resonate with the users. I’m a master at finding the right balance between form and function.

  • Good communication

    I am a natural communicator and I take pride in being a well articulated speaker. I am good at conveying complex ideas simply and clearly, fostering productive dialogue and drive ideas forward efficiently.

  • Strategic mindset

    With a strategic mindset, I navigate projects with foresight, identifying opportunities and challenges to drive informed decision-making. My ability to envision long-term goals facilitates effective planning and execution for success.

Conceptualisation

Ability to lead the design process E2E

Breaking complex problems to requirements

Storytelling

Workshop facilitation

Agile methodologies

Experience w/ multidisciplinary teams

Stakeholder management

Data driven decisions

Research

User testing

Design systems

Prototyping

Best practises advocacy

Oriented to systems & scalability

I am an enthusiastic scuba diver, in love with the ocean and exploring its wonders.

MORE ABOUT ME

Pro-active

Fast and eager learner

Fan of multicultural environments

Team player

Like making work fun

Creative

I am big fan of cinema and series. I’m a big The Office nerd & love good comedy.

Empathetic

Committed

A dreamer with feet on the ground

Articulate and clear communicator´

I am dying to go to Seoul. For the vibrant environment and the superb food!

Curious & open-minded